We believe that undertaking market research can bring valuable input to how a script gets developed and packaged so it has optimum appeal to target market audiences.
The research is undertaken by Movie Marketing Research which was set up by market research professionals whose previous experience was in the international consumer goods and services businesses. The results are tailored, comprehensive, rapid and undertaken on a Europe-wide basis.
Our research includes the following key elements:
Evaluating a selected audiences’ response to a script, story and characters.
An audiences’ view of potential or attached acting talent.
An assessment of whether the proposed film would be appealing the audiences it is intended for.