Entertainment marketing is widely used by the worldwide leading companies to communicate and enhance their brand values to a wider audience.

Some of the most recent case histories are represented by:

- What women want: Nike Women Division

- Cast Away: FedEx

- One minute photo: Kodak


WHY CHOOSING A MOVIE TO PROMOTE THE COMPANY?

Movies are the only way to transfer brand values, purely and separately from any form of overt advertising or sales.

Through a movie, a brand has a unique opportunity to let consumers experience the brand by transferring pure emotions, straight to their hearts.

With the leverage of the emotions and aspirations of a target group, the movie becomes the link between the story, its characters and the brand.
This is a unique privilege that only world leading companies can access.

Movies live forever - far longer than any other possible marketing campaign!


BLUE STAR MOVIES & THE ENTERTAINMENT MARKETING

We have a deep marketing know-how that originates from the experience of our Managers, who come from top international consumer good and market research companies.

In 2003, BSMdirectly developed and produced a short-film for an EMA campaign of Johnson & Johnson Vision Care (Disposable Contact Lenses).

The script was developed based on an advertising concept called "Stopping Power", which was used to launch Johnson & Johnson Vision Care ACUVUE® colour contact lenses in Europe, Africa and the Middle East.

“Stopping Power” became a short-film starring Johnson & Johnson colour contact lenses users, which BSM selected after a casting process that was promoted through a wide PR campaign across Europe.

The project was acknowledged as the best 2003 PR activity in Germany.

 
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