Entertainment marketing is widely used by the worldwide
leading companies to communicate and enhance their
brand values to a wider audience.
Some of the most recent case histories are represented
- What women want: Nike
- Cast Away: FedEx
- One minute photo: Kodak
WHY CHOOSING A MOVIE TO
PROMOTE THE COMPANY?
Movies are the only way to transfer brand
values, purely and separately from any form
of overt advertising or sales.
Through a movie, a brand has a unique opportunity
to let consumers experience
the brand by transferring pure emotions,
straight to their hearts.
With the leverage of the emotions and aspirations
of a target group, the movie becomes the link between
the story, its characters and the brand.
This is a unique privilege that only world leading
companies can access.
Movies live forever - far longer than any other
possible marketing campaign!
BLUE STAR MOVIES & THE
We have a deep marketing know-how that originates
from the experience of our Managers, who come from
top international consumer good and market research
In 2003, BSMdirectly
developed and produced a short-film for an EMA
campaign of Johnson &
Johnson Vision Care (Disposable Contact Lenses).
The script was developed based on an advertising
concept called "Stopping Power", which
was used to launch Johnson
& Johnson Vision Care ACUVUE®
colour contact lenses in Europe, Africa and the
“Stopping Power” became a short-film
starring Johnson & Johnson
colour contact lenses users, which BSM
selected after a casting process that was promoted
through a wide PR campaign across Europe.
The project was acknowledged as the best 2003 PR
activity in Germany.